Direct Mail, How-To

Mapping Reduces the Barrier to…

Even without extensive databases, marketers can creatively use tools at their disposal to create effective 1:1…

October 8, 2013 | 0 comments

Cross-Media, Direct Mail, How-To, Industry Trends

Developing Databases Doesn’t Have to…

One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not…

September 26, 2013 | 4 comments

Industry Trends

When thinking Target Market, also…

What determines the effectiveness of each marketing channel? Some people would argue that it’s proximity. But…

June 6, 2013 | 0 comments

Grow Your Business, Industry Trends, Thought Leadership

If it’s the Government’s Data,…

Just last week, President Obama signed an executive order to release an “open data policy” declaring…

May 15, 2013 | 0 comments