Cross-Media

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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By |Apr 4, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

By |Feb 19, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy)

In an age where digital typography rules, there’s nothing more personal – or special – than

Three Things You Need to Know about Augmented Reality—Now

By |Jun 12, 2017|

Three things you need to know about augmented reality as AR and VR enter the marketing mainstream.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

How Print Publications Keeps Pace in an E-Everything World

By |Nov 15, 2016|

What if there was an easy solution to deliver electronic content optimized across multiple channels…using the same workflow as your print communications?

The Power of Personalized Video in Multichannel Campaigns

By |Sep 7, 2016|

Stats show that the effectiveness of video content in multi-channel campaigns is unmatched. Here are examples of how agencies and print providers are putting personalized video to work.

Augmented Reality: It’s Time to Go Swimming!

By |Jun 28, 2016|

3 ways to get started with Augmented Reality and take advantage of USPS postal discounts being offered for using Interactive Print

The PSP-to-MSP Journey: Why it Pays to Differentiate

By |Jun 1, 2016|

Differentiation creates value. Value creates profit. Don’t think you can differentiate your business? Take a lesson from bottled water companies…

We Need More Discussion on Augmented Reality

By |Mar 29, 2016|

Augmented Reality is a mature technology with tremendous commercial applications, many of which are applicable to printers and their customers. Here are 5 examples.