Cross-Media

Augmented Reality: It’s Time to Go Swimming!

By |Jun 28, 2016|

3 ways to get started with Augmented Reality and take advantage of USPS postal discounts being offered for using Interactive Print

The PSP-to-MSP Journey: Why it Pays to Differentiate

By |Jun 1, 2016|

Differentiation creates value. Value creates profit. Don’t think you can differentiate your business? Take a lesson from bottled water companies…

We Need More Discussion on Augmented Reality

By |Mar 29, 2016|

Augmented Reality is a mature technology with tremendous commercial applications, many of which are applicable to printers and their customers. Here are 5 examples.

2016: The Year of Social Media Integration (Finally?)

By |Feb 22, 2016|

Examples of ways Marketing Service Providers have incorporated social media as part of their clients’ multi-channel marketing campaigns.

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    Preparing for the Inkjet-Driven Growth in Multi-, Cross-, Omni-Channel Marketing

Preparing for the Inkjet-Driven Growth in Multi-, Cross-, Omni-Channel Marketing

By |Sep 16, 2015|

What does multi-channel, cross-channel and omni-channel really mean – and how is production inkjet driving its growth?

Don’t Be Scared of the Big, Bad SMS

By |Jul 28, 2015|

Why is the world of mobile marketing foreign to many print providers, and what benefits can offering these services provide?

A Digital Publication that Helps Battle Cancer

By |Jun 16, 2015|

See how Alpe d’Huzes used a digital publication to help raise awareness and support for the ongoing fight against cancer.

Ready to Set-up a Short Code Campaign?

By |May 7, 2015|

Many printers often think that mobile “isn’t relevant” to their business. But is that really true? Here’s how mobile, and short-code text campaigns, can open new opportunities for your business.

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    Five things I’m looking forward to at XMPie Users Group Conference

Five things I’m looking forward to at XMPie Users Group Conference

By |Apr 30, 2015|

Christian Kopocz, CEO of prindoz in Germany, shares five reasons to be excited for next month’s XMPie User Group Conference in Berlin (hint: it’s about more than just the impactful breakout sessions).

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    Fractured Multichannel Marketing Environment: Challenge or Opportunity?

Fractured Multichannel Marketing Environment: Challenge or Opportunity?

By |Apr 16, 2015|

A lot has been made on the importance of becoming a MSP. However, selling these services to clients can be a challenge. Insights from this study reveal why and also shine light on some very real opportunities.