Self-Promo Campaign = $1 million in New Revenue

Capturing new customers and generating revenue are two important goals for every company, right? What if I were to tell you that one particular campaign helped generate three new clients and over $1,000,000 in new revenue? Did that grab your attention? Or better yet, what if I told you that the same campaign had a return on investment of over 2,100%? This is what the Gabriel Group of Earth City, MO was able to achieve with their winning Best-of-the-Best self-promotion submission.

The Gabriel Group was hunting for new business, and knew they needed a way to differentiate themselves from the competition, while still showcasing their wide range of services. Using the Xerox iGen4 Press, a Creo Print Server, and the FreeFlow Makeready workflow solution, the Gabriel Group created a series of postcards that I found to be very engaging with a combination of colorful photography and attention-grabbing headlines. These large postcards did an excellent job of capturing the attention of the recipient, which was essential as the marketing message for the Gabriel Group were printed on the reverse side.
With a final mailing of approximately 10,000 pieces, the Gabriel Group was able to produce the entire campaign for just under $5,000. This included everything from research to creative development and photography to printing and mailing! And best of all, Gabriel Group was able to accomplish the goal they initially set to achieve. The campaign generated three new clients that represented over $1 Million in new revenue! Talk about a successful and cost efficient direct marketing campaign that generated real results!
To learn more about this campaign from the Gabriel Group (, please click here to read the case study. For more information on the Xerox Best-of-the-Best Contest, please click here.

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  1. Ben Waugh January 6, 2010 -

    I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

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