Written by:
Joel Basa
eMarketing Manager
Xerox Corporation
There is plenty of discussion around the future of print. Questions like: Is print dead? How will print look in 10 years? Is the printed page obsolete? I’m convinced print will be ever-present in our daily lives in the foreseeable future. I also believe the “way” print is used will evolve and traditional “ways” will go away.
You may have seen a YouTube video that Corning Inc. created called, “A Day Made of Glass…Made possible by Corning.” The video shows how glass in the future will evolve to different applications. I think the video does a great job of showing the potential. I think we’ll see similar new uses and applications of print media in the future. What are your thoughts on the future of print?
We hope you can share your thoughts by joining us today (11/17/2011) from 2-3 PM ET for a Tweetjam discussion hosted by Cary Sherburne (@csherburne). To participate use the hashtag “#futureprint.”
In the meantime, here are a scattering of blog posts from this past year that touch on the “future of print” and one that revisits the past.
- Remember that Birds Evolved from Dinosaurs by John Conley
- A Trip Back in Time…at the Xerox Historical Archives by Joel Basa
- How Social Media Is Changing the Photo Products Space by Joel Basa
- It doesn’t matter what media you use, the game is still the same By Christa Carone
Print will evolve along the needs of end users and the Products that Content Creators develop to meet customer needs. Products like textbooks will change to adapt to teaching and student learning paradigms and Print will play a role in the whole experience. The function and utilization of the new product will be different then what it does in the classroom today but there will still be print in the learning process. The product and its function will just be different. That is just one example and there will be many more that we just cannot see to day but will evolve as the Content Creators learn the most effective ways to utilize multiple media platforms to meet end users needs. It is a great time to be part of this journey if you are ready to take advantage of the changes to come.
[Xerox Employee]