Xerox’s Leadership in the Graphic Communications Market

Written by Jerry Murray
Vice President, Marketing, Graphic Communications Business Group
Xerox Corporation
I always read with great interest when a major news outlet such as The Wall Street Journal covers the graphic communications industry – whether about how the role of print is changing, the rise of self-publishing or especially when a company identifies graphic communications as a major growth platform, as has been the case with Kodak and HP recently.
It’s no wonder that our competition is fighting for a piece of the digital print market – Caslon forecasts that digital page volume will reach 800 billion pages by 2013 (600B mono, 200B color), with 27% growth in color pages, driven by collateral, transactional, direct marketing, and books.
As the company that literally created the digital on-demand industry, Xerox has continued to evolve its market-leading technology, workflow software and business development support. Success in the market – for vendors and for print providers – is dependent on so much more than the press itself.
Xerox is the market leader in the U.S. and Europe in the production color segment, leaning on the strength of the iGen family and award-winning Color 800/1000 presses. And Q4 saw a 15 percent increase in installs of these high-end color systems.
From the popular Xerox Color 550/560 printers to the high-speed Xerox CiPress 500 Production Inkjet System we offer a digital press for any print operation, regardless of volume or application requirements. For example, Standard Register recently purchased eight iGen4 EXP Presses to deliver high-quality marketing materials to its clients; dmh marketing partners calls its CiPress 500 system a “revolutionary, industry-changing solution.”
We’ll continue to focus on what matters most to our customers – providing digital technology and services to take their productivity and profit to the next level.

Related Posts


  1. Printing Service Provider February 17, 2012 -

    Thanks for this post.i like this blog as this will help me to gain knowledge

  2. Lanre Olotu March 20, 2013 -

    Love the article but what are you doing in Africa market. Thanks

  3. Bill Michael March 27, 2013 -

    Hello Lanre – glad you found the article of interest. We have a lot of new and exciting developments taking place in 2013 in the Graphic Communications space that you may want to check out:

    Information on Xerox’s CiPress Single Engine Duplex Production Inket and upcoming 8250 cut-sheet device aimed at transactional and direct mail markets:

    Xerox C75 and J75 Presses, which launched in the Africa region earlier this month:

    Statement by Jeff Jacobson, President of Global Graphic Communications, on Xerox choosing not to participate in IPEX 2014, but how Xerox plans to focus their efforts in the GC space:

    Hope this helps – please let me know if there is something specific you are looking for!

    Bill (Xerox employee)

  4. JP Teti March 29, 2013 -

    In response to Lanre’s curiosity about Xerox’s plans in Africa, I am happy to report that expanding the Corporations presence on the continent is a leading priority. In 2013, we have made decisions to increase our investment in several key markets in Africa. This investment comes in the form of a new dedicated Africa Operations support team, enhanced training programmes, new distribution partners and tactical marketing initiatives.

    Lanre, if you’d like more specific information about our plans for Africa, please feel free to contact me:

  5. Rickashay Williams November 4, 2015 -

    What are the different leadership styles used by Xerox?

Comments are closed.