Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.
Search Engine Optimization and Search Engine Marketing are impacting the way customer jobs enter your production workflow. Howie Fenton looks at how SEO, SEM, CRM and Print MIS can all work together.
Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.
Choice matters. Football or soccer? Pizza or salad? Waterless inkjet or aqueous inkjet? See how the addition of Impika’s aqueous inkjet technology to Xerox’s production inkjet portfolio gives you more choice than ever before.
Some sales people believe the print market is driven by price. Others see opportunities to increase profits by offering unique solutions. Find out how two people can see the same situation differently.
Web-to-print is transforming the print industry, delivering a host of benefits for print providers and their customers. However, some are having difficulty convincing customers of these benefits. Here are 10 steps to effectively marketing your Web-to-print services
Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.
Is 3D printing a business model that commercial printers can pursue? Heidi Tolliver-Walker examines how four commercial print industry shops and a packaging design shop are using their 3D printers.