Digital Printing Hot Spot

Ideas, insights and trends to help you grow
your business and get the most out of your
production digital print technology.

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    Looking Beyond Dots per Inch: What Really Impacts Image Quality?

Looking Beyond Dots per Inch: What Really Impacts Image Quality?

Apr 23, 2015|Image Quality, Technology & Solutions|

If you think that a device’s spatial resolution (in dots per inch) is the sole factor dictating output quality, you aren’t alone. But that’s actually just one of the many factors that play a role. We discuss in our #AskTheExperts Google+ Hangout.

Why an Uneducated Customer is Great for your Business

Apr 21, 2015|Sales|

Your customers may not always understand what goes into producing a print job. For your profit margins, that can actually be a very good thing. Continue reading to learn why.

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    Fractured Multichannel Marketing Environment: Challenge or Opportunity?

Fractured Multichannel Marketing Environment: Challenge or Opportunity?

Apr 16, 2015|Cross-Media, Industry Trends|

A lot has been made on the importance of becoming a MSP. However, selling these services to clients can be a challenge. Insights from this study reveal why and also shine light on some very real opportunities.

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    3 Trends that Drive Top Opportunities for Print Services Providers

3 Trends that Drive Top Opportunities for Print Services Providers

Apr 14, 2015|Business Development, Industry Trends|

Of the North American print service providers who grew annual revenues by 10% or more from 2012 to 2013, 26% of their revenues were generated from non-print, value-added services. Let’s examine the largest marketing service opportunities.

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    Can Choosing the ‘Right’ Print Jobs Maximize Profit Margins?

Can Choosing the ‘Right’ Print Jobs Maximize Profit Margins?

Apr 11, 2015|Grow Your Business, Sales|

When sales teams aren’t given guidance on what types of customers to seek, they are left to simply ‘fill the presses’. See how choosing the ‘right’ print jobs can help you maximize resources — and profits.

Shine On! Printing with Gold and Silver Metallic Inks

Apr 8, 2015|Technology & Solutions|

Learn what new improvements have been packed into the recently-launched Xerox Color 800i and 1000i Presses, including true gold and silver metallic inks and standard automation features.

Bought vs. Built Production Software: The Pros and Cons

Apr 6, 2015|Workflow|

A look at recent survey results on bought versus home-grown print workflow solutions, why companies choose one over the other, and the benefits and risks of each.

Helping your Sales Team Craft a Winning Message

Mar 31, 2015|How-To, Sales|

Does your sales messaging focus on service, quality or competitive pricing? If so, consider changing it. To your customers, you look the same as 98% of the suppliers they deal with. And when this happens, they are forced to choose on price. Learn how to make your messaging stand apart!

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    How Size and Cost Impact the Acquisition Rate of Inkjet Presses

How Size and Cost Impact the Acquisition Rate of Inkjet Presses

Mar 26, 2015|Industry Trends, Inkjet|

With the industry-wide adoption of production inkjet technology beginning to accelerate, what factors have historically forced some to remain on the outside looking in…and could those barriers be crumbling?

Avoid the Commodity Trap by Choosing the Right Customers

Mar 24, 2015|Business Development, Sales|

Consumers have more options than ever before when looking to purchase print. As a result, pricing pressure can be smothering. How do you escape this commodity trap? With unique offerings aimed at specific target markets. This article explains how to get started.