Digital Printing Hot Spot

Ideas, insights and trends to help you grow
your business and get the most out of your
production digital print technology.

How To Create Long-Term Customers With Multi-Touch Print

Dec 18, 2014|Cross-Media|

How to create a customer journey, and long-term relationships, using cross-media print.

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    5 Cross-Media Trends Print Providers Need to Act Upon in 2015

5 Cross-Media Trends Print Providers Need to Act Upon in 2015

Dec 16, 2014|Cross-Media, Industry Trends|

Start your New Year’s planning early: Here are 5 of the hottest cross-media trends that can help elevate your business in 2015.

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    Why Multi-Channel Printers Should Learn About Productization

Why Multi-Channel Printers Should Learn About Productization

Dec 11, 2014|Cross-Media, How-To|

When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!

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    The Future and Importance of Print, as Seen by Craig Frazier, Renowned Illustrating Designer

The Future and Importance of Print, as Seen by Craig Frazier, Renowned Illu...

Dec 9, 2014|Case Studies, Thought Leadership|

Craig Frazier, renowned illustrating designer, shares his thoughts on his latest project, Sketchy, the importance of print to the creative and design community, the future he sees for digital print, and more.

Web-to-Print: The Good, the Bad, and the Ugly

Dec 2, 2014|Automation, Industry Trends, Workflow|

A look at what separates the leaders from the laggards when it comes to web-to-print investments.

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

Nov 25, 2014|Cross-Media, Sales|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

Seven Considerations When Comparing a Toner to Inkjet Fleet

Nov 19, 2014|Inkjet, Technology & Solutions, Thought Leadership|

Is your business evaluating a transition from toner-based print technology to high-speed production inkjet? Here are some important points of consideration, including utilization rate, staffing requirements, paper costs, consumables and more.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

Nov 17, 2014|Cross-Media, How-To, Sales|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

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    To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer Satisfaction

To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer S...

Nov 13, 2014|Thought Leadership|

For in-plants, this nightmare is a reality: Everyday salespeople from outside companies are walking into your organization and sharing how they are better positioned to handle your organization’s print needs and how they can offer printing services for less money. Read how you can battle back.

3 Overlooked Web-to-Print Best Practices

Nov 11, 2014|Thought Leadership|

Three Web-to-print best practices that will help you, and your customers, get the most out of your investment.