Digital Printing Hot Spot

Ideas, insights and trends to help you grow
your business and get the most out of your
production digital print technology.

How to Increase Your Print Prices Through Valuation

Aug 28, 2014|Grow Your Business, How-To, Sales, Thought Leadership|

Showing the value your services bring to customers is critical. Learn tips on how to successfully increase prices and grow margin…while still delivering value.

Optimizing Your Online Presence 101

Aug 26, 2014|Social Media, Thought Leadership|

Interested in learning more about online marketing, search engine optimization, content marketing and social media? We’ve got you covered with a recap of a recent Xerox-hosted Twitter Chat.

Deepening Customer Loyalty with Printed Coupons

Aug 25, 2014|Business Objectives, Delight Your Customers, Sales, Thought Leadership|

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?

Typical Investments in Software Automation

Aug 21, 2014|Case Studies, Grow Your Business, Industry Trends, Technology & Solutions, Workflow|

A glimpse at results of a workflow study looking at smart workflow investments and what is considered ‘worthwhile’ in the industry.

Have Variability In Your Print Jobs? Smooth it Out!

Aug 20, 2014|Automation, Reduce Your Cost|

With shrinking run lengths and greater job complexity, your press operators are constantly being challenged. See how the latest release of Xerox FreeFlow Core brings large-scale automation to any business environment.

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    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With...

Aug 18, 2014|Case Studies, Grow Your Business, Industry Trends, Sales, Thought Leadership|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

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    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevi...

Aug 14, 2014|Grow Your Business, Industry Trends, Thought Leadership|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

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    Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Aug 13, 2014|Thought Leadership|

Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.

How To Upsell Your Customers With A Two-Price Offer

Aug 11, 2014|Grow Your Business, How-To, Sales, Thought Leadership|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!

Five Steps for More Effective Blogs

Aug 7, 2014|How-To, Social Media, Thought Leadership|

Maximize your blog exposure and leverage your blog as an effective marketing tool with these 5 strategies.