Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.
For print providers, business cards represent an opportunity to strengthen customer relationships and probe about other work. But it can also be a low-margin and demanding job with color and registration challenges. See how the Xerox Color C75 and J75 Presses simplify these tasks with automated capabilities.
Big data, mobile communications, interactive print and inkjet technologies all represent some of the top trends and print business opportunities in 2014. Join Xerox and InfoTrends for 6 free webinars taking place throughout the year.
With security breaches happening more often, do you question if your passwords are secure enough? Here are 9 tips to battle password hacking.
Do you need to get your marketing messages read and noticed? Learn about a technology that is readily available, very affordable, and delivers proven results: Paper
Your website cannot be all things to all people. If you want to attract highly segmented target markets (who generally spend more), you need to consider the idea of micro-sites. Here are 3 reasons why printing companies should consider this tactic.
Having a call to action is essential in moving customers and prospects to the next stage in your sales cycle. But what does an effective call to action look like? Matthew Parker examines, and looks at 3 ways you can start today.
What drives some graphic communications providers to treat environmental sustainability as a pillar of the business, on par with customer satisfaction and financial success? Here are 3 reasons to be passionate about embracing environmental sustainability.
In celebration of Apple Macintosh’s 30th birthday, Howie Fenton takes a look back at the Apple Lisa and examines how it may share similarities with the recently launched Apple Mac Pro.