Digital Printing Hot Spot

Ideas, insights and trends to help you grow
your business and get the most out of your
production digital print technology.

Have Variability In Your Print Jobs? Smooth it Out!

Aug 20, 2014|Automation, Reduce Your Cost|

With shrinking run lengths and greater job complexity, your press operators are constantly being challenged. See how the latest release of Xerox FreeFlow Core brings large-scale automation to any business environment.

  • 42-45560567
    Permalink Gallery

    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With...

Aug 18, 2014|Case Studies, Grow Your Business, Industry Trends, Sales, Thought Leadership|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

  • GettyImages_162727942
    Permalink Gallery

    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevi...

Aug 14, 2014|Grow Your Business, Industry Trends, Thought Leadership|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

  • 42-36078811
    Permalink Gallery

    Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Aug 13, 2014|Thought Leadership|

Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.

How To Upsell Your Customers With A Two-Price Offer

Aug 11, 2014|Grow Your Business, How-To, Sales, Thought Leadership|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!

Five Steps for More Effective Blogs

Aug 7, 2014|How-To, Social Media, Thought Leadership|

Maximize your blog exposure and leverage your blog as an effective marketing tool with these 5 strategies.

The Pluses and Minuses of Inkjet ROI

Aug 5, 2014|Delight Your Customers, Grow Your Business, Produce More Jobs, Reduce Your Cost, Technology & Solutions|

Wondering if switching to production inkjet carries a large enough ROI? Look at how productivity, turnaround, and personalization make this technology worthy of a good hard look.

  • Xerox D125 with Standard Finisher
    Permalink Gallery

    Customer Replaceable Components: Increasing Productivity with the Xerox D-Series

Customer Replaceable Components: Increasing Productivity with the Xerox D-S...

Jul 31, 2014|Produce More Jobs, Reduce Your Cost, Sustainability, Technology & Solutions|

Learn how the Xerox D-Series Copier/Printers Customer Replaceable Components can help you increase productivity and reduce downtime.

Is It Time to Cross-Pollinate?

Jul 29, 2014|Cross-Media, Grow Your Business, How-To|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?

The Most and Least Worthwhile Software?

Jul 23, 2014|Industry Trends, Technology & Solutions, Workflow|

In recent NAPL research reports, Web-to-Print has been labeled as both the ‘most useful’ and ‘least useful’ software among print providers. Puzzled? Howie Fenton takes a closer look.