Digital Printing Hot Spot

Ideas, insights and trends to help you grow
your business and get the most out of your
production digital print technology.

What are the Benefits of 3D Printing to you?

Apr 22, 2014|Technology & Solutions, Thought Leadership|

As with all technologies, there are benefits and drawbacks associated with 3D printing. Heidi Tolliver-Walker examines 7 intriguing benefits this technology offers to those in the commercial print industry.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

Apr 16, 2014|Cross-Media, Direct Mail, How-To, Sales|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

How SEO, SEM and CRM May Impact Your Workflow

Apr 15, 2014|Automation|

Search Engine Optimization and Search Engine Marketing are impacting the way customer jobs enter your production workflow. Howie Fenton looks at how SEO, SEM, CRM and Print MIS can all work together.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

Apr 10, 2014|Case Studies, Cross-Media, Direct Mail, How-To, Sales|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

Choice Matters, Especially with Production Inkjet

Apr 8, 2014|Technology & Solutions|

Choice matters. Football or soccer? Pizza or salad? Waterless inkjet or aqueous inkjet? See how the addition of Impika’s aqueous inkjet technology to Xerox’s production inkjet portfolio gives you more choice than ever before.

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    How Mindset can Make a Huge Difference to your Sales Results

How Mindset can Make a Huge Difference to your Sales Results

Apr 3, 2014|Grow Your Business, Sales, Thought Leadership|

Some sales people believe the print market is driven by price. Others see opportunities to increase profits by offering unique solutions. Find out how two people can see the same situation differently.

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    10 Steps to Effectively Marketing Your Web-to-Print Services

10 Steps to Effectively Marketing Your Web-to-Print Services

Apr 1, 2014|Automation, Workflow|

Web-to-print is transforming the print industry, delivering a host of benefits for print providers and their customers. However, some are having difficulty convincing customers of these benefits. Here are 10 steps to effectively marketing your Web-to-print services

How To Create Engaging Social Media Content

Mar 27, 2014|How-To, Sales, Social Media, Thought Leadership|

Having a presence on social media is important, but Is the content you share engaging and relevant to your customers and prospects? Here are tips on HOW to create content that your audience is sure to value.

How Do You Overcome Inefficiencies, Bottlenecks and Waste?

Mar 26, 2014|How-To, Industry Trends, Produce More Jobs, Reduce Your Cost, Thought Leadership|

Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.

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    Who’s Doing 3D Printing in the Commercial Printing Industry? These Shops Are…

Who’s Doing 3D Printing in the Commercial Printing Industry? These Shops ...

Mar 24, 2014|Technology & Solutions, Thought Leadership|

Is 3D printing a business model that commercial printers can pursue? Heidi Tolliver-Walker examines how four commercial print industry shops and a packaging design shop are using their 3D printers.