The New Power of Printed Catalogs
Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney
Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are
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Special Book Puts On-Demand Personalization to Work
There’s a reason personalization stays on the marketer’s radar. People like it. Customers prefer personalized information. One study found people were 40% more willing to buy
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Digital Print Evangelist Spawns from Comics Convention
How one printer used a local comic convention to educate a community of creators on the opportunities with on-demand publishing.
The Case for Bringing Color Trade Book Production Back Home
On-shore and on-demand. That can be the future for color trade books if more publishers and book printers adopt high-speed production inkjet technology.
How Inkjet and In-Line Finishing Impact Book Production Costs
Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.
Q&A Sheds Light on E-Books Vs. Hard Copy
With the growth in e-books, anyone printing textbooks (or any form of educational material) has reason for concern. Are e-books taking over hard copies?
Inkjet Printing on Coated Stocks is within Reach
Game-changing ink-set enables inkjet printing directly onto traditional offset coated stocks, eliminating the need for pre- or post-paper treatment.
3 Innovations Making Personalized Catalogs a Reality
With customized catalogs driving 3-times greater revenue than static catalogs, it’s no wonder cataloguers are looking for personalized solutions. Traditionally, that has been out of reach…until now.
Why Different Cross-Over Points for Books?
The factors that determine why different companies have different cross-over points for book production
Book Publishers Gather to Discuss Impact of On-Demand Printing
Book publishers gathered in Verona, Italy to discuss the impact on-demand digital printing of books can have on their market share and profitability.
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