Digital Printing Hot Spot

Ideas, insights and trends to help you grow your business and get the most out of your production digital print technology.

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    Transform Your Document Ordering with a Marketing Portal with Built-in VDP features

Transform Your Document Ordering with a Marketing Portal with Built-in VDP ...

May 22, 2018|Case Studies, Personalization, Workflow|

(Guest post by Ayelet Szabo-Melamed, Director of Marketing at XMPie. It originally published on XMPie.com on April 17, 2018.)

Today, many enterprises are using Variable Data Printing (VDP)

Add Print Interns. Grow Print Revenue.

May 17, 2018|Grow Your Business|

(This special post is based entirely on content shared by Gina Testa, President, Gina Testa Consulting, during this webinar: “7 Result-Generating Ideas You Can Implement Today.”)

Wherever

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    New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

May 9, 2018|Business Objectives, Color Management, Grow Your Business, Image Quality, Inkjet, Produce More Jobs, Specialty inks, Workflow|

Guest post by Mary Roddy, Global Product Marketing Manager, Xerox

Increasingly today, when people decide to print, they want something they can’t get through digital media alone,

Tales of Inkjet Success from the Inkjet Summit

May 3, 2018|Automation, Color Management, Direct Mail, Finishing, Grow Your Business, Image Quality, Inkjet, Produce More Jobs|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

More people are joining and investing in the growing inkjet movement, but it’s a big

What to Expect from Your Next Digital Color Press

May 1, 2018|Miscellaneous|

In the market for a digital color press? Maybe it’s your first, or maybe you need extra bandwidth or higher quality for clients. Are you pleased

Triggered Direct Mail Gets Results for Marketers

Apr 26, 2018|Direct Mail, How-To, Inkjet, Personalization|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

Looking for a new application to re-charge revenue? There’s never been a better time to

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    Contrary to Popular Belief, Sustainability Efforts Remain Strong

Contrary to Popular Belief, Sustainability Efforts Remain Strong

Apr 20, 2018|Social Responsibility, Sustainability|

(With Earth Day just around the corner, it seems worthwhile to take another look at this post by popular industry consultant, Howie Fenton.)

Will the withdrawal from

What’s the Formula for Embellishment Success?

Apr 10, 2018|Specialty inks|

Guest post by Andrew Gunn, Director of Product Marketing Xerox NAO Operations

In a CMYK world, what stands out? Spot varnish, foil, raised printing, effects like glitter

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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Mark...

Apr 4, 2018|Applications, Automation, Cross-Media, Direct Mail, Grow Your Business, Industry Trends, Personalization|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

Mar 27, 2018|Books and Manuals, catalog, Cross-Media, Direct Mail, Grow Your Business, Thought Leadership|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are