OPEN solutions at drupa 2012

Written By Tod Viniski
Worldwide Marketing Manager, Workflow and Solutions
Xerox Corporation
At the heart of the Xerox stand at drupa, you will find four workflow hubs showcasing our most robust collection of software demonstrations in years.  These workflow hubs and associated solutions each focus on a major customer theme; grow your business, reduce your cost, produce more jobs, and delight your customers.
Within this customer focus, there are three major workflow themes this year at the show; Automation, Open Solutions, and the Cloud.  I would like to focus this blog post on the solutions that support Xerox’s direction toward open platforms and industry standards.  This strategic direction for Xerox not only includes, but emphasizes, the vast array of solutions our Xerox Business Innovation Partners bring to the market.
So what can you expect to see at drupa that showcases our open technology approach?
We have an area discussing Freedom to Print, a solution that enables document workflows across both Xerox and non-Xerox print devices.  The next generation of Xerox Mobile Print powered by the Cloud will demonstrate mobile printing from an array or smart devices and tablets.
The industry standard for integration and information exchange in a print environment is JDF/JMF.  There will be multiple demonstrations utilizing this technology including products from Xerox such as FreeFlow Print Server, FreeFlow Process Manager, FreeFlow Output Manager, FreeFlow Connect, and FreeFlow Web Services.  Our partners will also highlight JDF/JMF integration with solutions from Avanti, Ultimate, GMC, Solimar, Bourg, and Horizon to name just a few.
Finally, our suite of variable information tools will demonstrate multiple open solution technologies including PDF/VT and the ability to also submit jobs to both Xerox and non-Xerox devices.
So whether it’s support for multiple display devices, or support for JDF/JMF, or support for printing to both Xerox and non-Xerox devices, you can expect a full array of solutions from Xerox and our partners that allow you to easily deploy new solutions or integrate with your existing workflows via our open solutions approach.
I will be at the show so please stop by and let’s talk about your workflow.