Written By Bill Michael
Marketing Analyst
Xerox Corporation

You know them: hearing, sight, touch, smell, taste. At drupa, each of your senses will be put to great use, as you will:

  • Hear: The excitement of the 1000s of attendees in the print industry having conversations on a variety of topics.
  • See: Technology and software that represents the future of our industry
  • Touch: Printed samples with specialty media, innovative finishing, and special toner
  • Smell: toner, ink and paper in the air as you walk by every vendors stand.
  • Taste: German cuisine (maybe for the first time) and perhaps a few brands of German beer with some friends and colleagues.

At the Xerox stand (Hall 8b), your senses can best be used by seeing and touching the applications that we’ll be showcasing live in our stand, including many Best-of-the-Best winners. These winners include: IOS (Digital and Offset), Mediaware (Digital Packaging), MBA Group Limited (TransPromo), Telemail, S.L. (TransPromo), Easy Print (Photo Publishing), Printshop (Photo Publishing). Three additional winners include:

DG3 Europe Limited
(Best Overall Solution, case study)

The Duke of Edinburgh’s Award, the largest youth charity in the UK, wanted to enable their award winners to create and order personalized Achievement Packs online. They approached DG3 Europe Limited, who mapped out an end-to-end solution using FreeFlow Process Manager™ and the iGen4 with a Xerox FreeFlow™ Print Server – resulting in a 637% increase in usage of the achievement pack.

De Budelse
(Digital Packaging, case study)

Recognizing the growing area of digital packaging, De Budelse built FotoChoco.nl to enable orders of personalized boxes of chocolate. Using the iGen4 and FreeFlow Print Server, they were able to sell over 11,000 boxes of chocolate. (your sense of taste!)

CopyCat
(Direct Marketing, case study)

Using the Xerox Color 1000 Press, CopyCat used clear dry ink and personalized cross media to drive new business. The campaign generated a 10% response rate and helped bring in 20 new orders from new customers.

Please stop by Xerox Stand in Hall 8B to see and touch these great applications. We’ll find other ways to exercise your other senses!