Digital Printing Hot Spot

Ideas, insights and trends to help you grow your business and get the most out of your production digital print technology.

Three Key Issues to Consider Prior to a Customer Event

Dec 28, 2016|Delight Your Customers|

It can be tempting to think that everything has been done when the replies start coming in. However, there is still plenty you can do to make sure that your event is as successful as possible

How to Create Realistic Sales Measurement

Dec 22, 2016|Sales|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.

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    Stop Fighting Production Fires and Start Building Fire Resistance Systems

Stop Fighting Production Fires and Start Building Fire Resistance Systems

Dec 19, 2016|Workflow|

When production issues rear their ugly head, is your company in the business of firefighting or fire-preventing?

How Real-Time Social Media Relationships Create Print Sales

Dec 15, 2016|Sales, Social Media|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

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    Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

Dec 12, 2016|Applications, Inkjet, Technology & Solutions|

As revenue generated from print ads declines, could newspapers benefit from customized content and ads – made possible by color inkjet technology?

3 Tips That’ll Boost your Sales Team’s Performance

Dec 8, 2016|Sales|

Get the most of your sales team year-round by making them more accountable. Here are three ways of doing just that.

Driving Sales with your e-Newsletter

Dec 1, 2016|Grow Your Business, Sales|

How would you like to have hot leads to call on in a matter of minutes? This article uncovers secrets to doing just that through a simple electronic newsletter.

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    Thriving in Today’s Business Landscape: The Five Critical Success Factors

Thriving in Today’s Business Landscape: The Five Critical Success Factors

Nov 28, 2016|Sales|

What do the most successful printers have in common? They’ve mastered the art of Positioning, Sales, Marketing, IT and Social Selling. Follow these tips and you’ll be on your way!

Are You Measuring the Right Stuff?

Nov 21, 2016|Business Objectives, Miscellaneous|

Just because you’re measuring does not mean you’re improving. Here are common challenges faced by graphic arts companies, and suggestions on what they should be measuring.

Q&A Sheds Light on E-Books Vs. Hard Copy

Nov 17, 2016|Books and Manuals|

With the growth in e-books, anyone printing textbooks (or any form of educational material) has reason for concern. Are e-books taking over hard copies?