Digital Printing Hot Spot

Ideas, insights and trends to help you grow your business and get the most out of your production digital print technology.

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    5 Marketing and Branding Trends that Apply to ALL Industries

5 Marketing and Branding Trends that Apply to ALL Industries

Jan 18, 2017|Industry Trends|

Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.

Stand out in a Crowd: How to Get Customers to Notice You

Jan 16, 2017|How-To, Sales|

Do prospects ignore your emails and phone calls? Here are 3 unique communication methods to capture the attention of a potential customer.

2017 State of the Industry and Profitability

Jan 11, 2017|Business Operations, Industry Trends|

The latest printing industry economic reports project 2017 to look a lot like 2016. But is that necessarily a bad thing?

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    How Inkjet and In-Line Finishing Impact Book Production Costs

How Inkjet and In-Line Finishing Impact Book Production Costs

Jan 9, 2017|Books and Manuals, Inkjet|

Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.

Strategies to Find (and Acquire) New Customers

Jan 4, 2017|Business Objectives|

Most prospects are not ready to buy from you when first approached. But here are strategies to make them reach out down the road.

Three Key Issues to Consider Prior to a Customer Event

Dec 28, 2016|Delight Your Customers|

It can be tempting to think that everything has been done when the replies start coming in. However, there is still plenty you can do to make sure that your event is as successful as possible

How to Create Realistic Sales Measurement

Dec 22, 2016|Sales|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.

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    Stop Fighting Production Fires and Start Building Fire Resistance Systems

Stop Fighting Production Fires and Start Building Fire Resistance Systems

Dec 19, 2016|Workflow|

When production issues rear their ugly head, is your company in the business of firefighting or fire-preventing?

How Real-Time Social Media Relationships Create Print Sales

Dec 15, 2016|Sales, Social Media|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

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    Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

Dec 12, 2016|Applications, Inkjet, Technology & Solutions|

As revenue generated from print ads declines, could newspapers benefit from customized content and ads – made possible by color inkjet technology?