Direct Mail

How Could Informed Delivery Change Mail Over Time?

By |Aug 21, 2017|

Learn how USPS Informed Delivery could change direct mail format and design.

How One Printer Thrives with Repeatable Marketing Programs

By |Aug 16, 2017|

The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.

Millennials Love Mail . . . But Why?

By |Jul 24, 2017|

Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

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    5 Marketing and Branding Trends that Apply to ALL Industries

5 Marketing and Branding Trends that Apply to ALL Industries

By |Jan 18, 2017|

Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.

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    Buckle Up, Print Industry: Balance of 2016 will be a Wild Ride

Buckle Up, Print Industry: Balance of 2016 will be a Wild Ride

By |Apr 26, 2016|

Topics trending around the print industry from the past several months and six predictions for the balance of the year ahead.

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    The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

By |Jan 6, 2016|

The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.

Don’t Be Scared of the Big, Bad SMS

By |Jul 28, 2015|

Why is the world of mobile marketing foreign to many print providers, and what benefits can offering these services provide?

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    Not your Father’s Personalization: The Future of VDP Applications

Not your Father’s Personalization: The Future of VDP Applications

By |Feb 9, 2015|

Infusing personalization into your client’s communications isn’t a ‘nice to have’ anymore…it’s a necessity. Without it, their communications don’t stand a chance. What are the opportunities and applications for print providers to thrive?

How To Create Long-Term Customers With Multi-Touch Print

By |Dec 18, 2014|

How to create a customer journey, and long-term relationships, using cross-media print.