Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.
Topics trending around the print industry from the past several months and six predictions for the balance of the year ahead.
The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.
Why is the world of mobile marketing foreign to many print providers, and what benefits can offering these services provide?
Infusing personalization into your client’s communications isn’t a ‘nice to have’ anymore…it’s a necessity. Without it, their communications don’t stand a chance. What are the opportunities and applications for print providers to thrive?
How to create a customer journey, and long-term relationships, using cross-media print.
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.
There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?
Your customers rely on data intelligence for their marketing efforts. Consider this: two-thirds of senior marketing executives say they are overwhelmed by the volume of data they receive. Plenty of opportunities exist to assist customers by getting involved in the big data game. See how one direct marketing service provider is taking the next step.