Direct Mail

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

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    5 Marketing and Branding Trends that Apply to ALL Industries

5 Marketing and Branding Trends that Apply to ALL Industries

By |Jan 18, 2017|

Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.

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    Buckle Up, Print Industry: Balance of 2016 will be a Wild Ride

Buckle Up, Print Industry: Balance of 2016 will be a Wild Ride

By |Apr 26, 2016|

Topics trending around the print industry from the past several months and six predictions for the balance of the year ahead.

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    The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

By |Jan 6, 2016|

The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.

Don’t Be Scared of the Big, Bad SMS

By |Jul 28, 2015|

Why is the world of mobile marketing foreign to many print providers, and what benefits can offering these services provide?

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    Not your Father’s Personalization: The Future of VDP Applications

Not your Father’s Personalization: The Future of VDP Applications

By |Feb 9, 2015|

Infusing personalization into your client’s communications isn’t a ‘nice to have’ anymore…it’s a necessity. Without it, their communications don’t stand a chance. What are the opportunities and applications for print providers to thrive?

How To Create Long-Term Customers With Multi-Touch Print

By |Dec 18, 2014|

How to create a customer journey, and long-term relationships, using cross-media print.

Postal Rates: What Goes Up Must Come Down…In Weight

By |Jun 10, 2014|

Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.

The Need For VDP

By |Jun 5, 2014|

Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.

Can Inkjet Do Direct Mail?

By |May 14, 2014|

There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?