Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.
Topics trending around the print industry from the past several months and six predictions for the balance of the year ahead.
The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.
Why is the world of mobile marketing foreign to many print providers, and what benefits can offering these services provide?
Infusing personalization into your client’s communications isn’t a ‘nice to have’ anymore…it’s a necessity. Without it, their communications don’t stand a chance. What are the opportunities and applications for print providers to thrive?
How to create a customer journey, and long-term relationships, using cross-media print.
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.