Matthew Parker

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    What makes an ideal print sales person – and the most dangerous skill a sales person can have

What makes an ideal print sales person – and the most dangerous skill a sales person can have

By |Sep 18, 2017|

More and more printing companies are struggling to find experienced print sales people. The trouble lies in the fact that the traditional print sales model no longer works. In today’s market, there are three skills that every hunter sales person should possess.

The Myth of the MSP: How Printers Create Relevant Offerings

By |Jul 5, 2017|

For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.

How to Convert Social Media Connections into Customers

By |May 22, 2017|

How to smoothly transition an online social media prospect into an offline real-world sale.

3 Ways to Build Sticky Customer Relationships

By |May 1, 2017|

Here are 3 services you can offer clients to ensure they’ll never look to another print supplier.

Which Social Media Connections Are Potential Customers?

By |Mar 27, 2017|

It’s impossible to develop relationships with all your social media connections. This article will help you determine which are actually worth your time.

Why Sticky Customers are the Best Customers

By |Mar 20, 2017|

Don’t suffer from the ‘Curse of the PDF’. Make it harder for your clients to take their business elsewhere by creating true value beyond printing.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

By |Jan 25, 2017|

What traits do the best customer-facing sales/marketing letters share?