Matthew Parker

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

By |Jan 25, 2017|

What traits do the best customer-facing sales/marketing letters share?

Stand out in a Crowd: How to Get Customers to Notice You

By |Jan 16, 2017|

Do prospects ignore your emails and phone calls? Here are 3 unique communication methods to capture the attention of a potential customer.

Strategies to Find (and Acquire) New Customers

By |Jan 4, 2017|

Most prospects are not ready to buy from you when first approached. But here are strategies to make them reach out down the road.

How to Create Realistic Sales Measurement

By |Dec 22, 2016|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.

How Real-Time Social Media Relationships Create Print Sales

By |Dec 15, 2016|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

3 Tips That’ll Boost your Sales Team’s Performance

By |Dec 8, 2016|

Get the most of your sales team year-round by making them more accountable. Here are three ways of doing just that.

4 Ways to Drive More Readers to your Newsletter

By |Nov 2, 2016|

Why newsletters are a critical addition to your customer communication strategy, and how you can easily grow your subscriber base.

3 Things You Should Know About Your Competitors

By |Jul 6, 2016|

Your competitors provide you with a trail of useful information. Here’s 3 things you should know about them at all times.