Technology

The Role of Business Acumen…

The impact of digital disruption continues to impact all industries including the graphic arts business. Contrary…

Three Things You Need to…

Augmented reality (AR) has been nipping around the edges of the marketing-verse for awhile. However, there…

Digital Publishing - A New…

The old saying “If you can’t beat them, join them” now applies to publication printers who…

Evolutionary and Paradigm Shifting Technologies:…

Do you agree with the statement: Any technology that you can afford and build into your…

Why the PRISM Award Matters

Xerox’s Chairman and CEO, Ursula Burns, was awarded the PRISM Award today in New York City.…

The Next Big Thing -…

There are different approaches to offering mobile service and some tie a printed piece to mobile…

When thinking Target Market, also…

What determines the effectiveness of each marketing channel? Some people would argue that it’s proximity. But…

Industry Knowledge, Networking and Collaboration…

Undoubtedly, achieving growth is on everyone’s mind at the moment. Here’s how the three essential ingredients…

Creating a Paper Testing Strategy

One message we’ve heard from many experienced users was the need to create their own paper…