Data

Is Your Data Actionable?

Gathering data is not enough. The best printers ACT on their data, ensuring continual improvement. Here's…

The Four-Letter Word That’s Top-of-Mind…

Three ways in which data is changing the marketing landscape, creating opportunities for data-savvy marketing services…

Mastering The Big Data Game

Data is everywhere. Those who can capitalize on this Big Data have much to gain...but it's…

Print-and-Mail Firm Describes Its Path…

Your customers rely on data intelligence for their marketing efforts. Consider this: two-thirds of senior marketing…

Personalized URLs: How Well Are…

One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording…

Consumers Willing to Give Up…

Do your clients tell you their customers and prospects aren't willing to provide the data they…

Mapping Reduces the Barrier to…

Even without extensive databases, marketers can creatively use tools at their disposal to create effective 1:1…

The Future of Print, Variable…

Tim Orbanac, student at RIT's School of Media Sciences, offers his perspective on the future of…

If it’s the Government’s Data,…

Just last week, President Obama signed an executive order to release an “open data policy” declaring…