Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.
Learn how you can get consistent color across multiple presses, at one or multiple locations, each and every time you print.
Do you grimace when your customers say, “I didn’t know you did that”? While many struggle to spread the word about themselves, these 5 printers have thrived. Hear their incredible stories!
If you think that a device’s spatial resolution (in dots per inch) is the sole factor dictating output quality, you aren’t alone. But that’s actually just one of the many factors that play a role. We discuss in our #AskTheExperts Google+ Hangout.
Craig Frazier, renowned illustrating designer, shares his thoughts on his latest project, Sketchy, the importance of print to the creative and design community, the future he sees for digital print, and more.
For some in the creative and design communities, there is a natural draw towards electronic media. It’s the shiny object in the room. Here’s why the creative community should take notice to the world of print and familiarize itself with its advantages.
The Third Myth of Print Sales: Prospects Are Fascinated by the Features and Benefits of Your Company
I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so well. The car salesperson did an excellent job on me. He sold me on all the features and benefits of the car. But it’s a very different story in print.
It is amazing to think 20 years have passed since the introduction of digital print and yet, it is difficult to imagine our industry without it. Print makes emotional connections and memorable impressions in this fast-paced, always-on world. And applications printed digitally fuel these connections with personalized messages, colorful graphics and innovative substrates.
Typically the right of first refusal for an inplant printer means that all the work goes to the inplant and they decide which work they will do, based on how busy they are and how their charges compare and decide if they’re going to do the work themselves or outsource the work. However, there are a few potential downsides.
Matthew Parker explains that “more activity equals more profit” is a myth for those involved in print sales. People who end up with commodity sales and commodity customers are losing profit and failing to meet their full potential.