How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.
Stats show that the effectiveness of video content in multi-channel campaigns is unmatched. Here are examples of how agencies and print providers are putting personalized video to work.
Infusing personalization into your client’s communications isn’t a ‘nice to have’ anymore…it’s a necessity. Without it, their communications don’t stand a chance. What are the opportunities and applications for print providers to thrive?
How to create a customer journey, and long-term relationships, using cross-media print.
Start your New Year’s planning early: Here are 5 of the hottest cross-media trends that can help elevate your business in 2015.
When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!
How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?
Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.
There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?
We all know the saying: “Data is King!” But where do we draw the line for data inaccuracies in direct mail pieces? Is there an acceptable error rate for personalization?