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Personalization

Automation, Direct Mail, Grow Your Business, Personalization, Workflow

Jubels Transformation Into Omni-Channel Marketing…

Guest post by Kerry Regan “We don’t want to produce mass offset printing. We want to…

January 18, 2019 | 0 comments

Books and Manuals, Workflow

Special Book Puts On-Demand Personalization…

There’s a reason personalization stays on the marketer’s radar. People like it. Customers prefer personalized information.…

March 8, 2018 | 0 comments

Direct Mail, Industry Trends

How to Sell Personalization Effectively

Whichever sector of print you operate in, personalization can have a big impact on your customers’…

November 20, 2017 | 0 comments

Cross-Media, Direct Mail, Social Media

Social Media Integration Doesn’t Have…

How do you incorporate social media into your next direct mail print campaign? This real-life case…

March 8, 2017 | 1 comment

Cross-Media

The Power of Personalized Video…

Stats show that the effectiveness of video content in multi-channel campaigns is unmatched. Here are examples…

September 7, 2016 | 0 comments

Applications, Workflow

Not your Father’s Personalization: The…

Infusing personalization into your client's communications isn't a ‘nice to have’ anymore...it's a necessity. Without it,…

February 9, 2015 | 0 comments

Cross-Media

How To Create Long-Term Customers…

How to create a customer journey, and long-term relationships, using cross-media print.

December 18, 2014 | 2 comments

Cross-Media, Industry Trends

5 Cross-Media Trends Print Providers…

Start your New Year's planning early: Here are 5 of the hottest cross-media trends that can…

December 16, 2014 | 1 comment

Cross-Media, How-To

Why Multi-Channel Printers Should Learn…

When scoping a cross-media campaign, don't lose prospects by making the process too complicated. Take a…

December 11, 2014 | 0 comments

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About Digital Printing Hot Spot

Our goal is to help your business succeed and grow, all while helping you get the most out of your production digital print technology. Xerox subject matter experts, industry consultants, partners and customers from all over the world share ideas, insights and trends to help you stay ahead of the curve in meeting the growing demands of your customers. From new applications and technologies to ways to make your daily operations run more smoothly, you won’t want to miss the information shared on the Xerox Digital Printing Hot Spot Blog.


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