What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.
What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.
How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.
Chances are, you’ve been involved in a meeting with a client that achieved nothing. Learn simple tips to ensure you avoid this issue, while still guiding your client towards a call-to-action.
Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.
People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.
Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?
Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.