Print

Is the Future Value of Print…Multi-Sensory?

By |Jan 30, 2017|

What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.

VAK: How To Help Prospects Pay Attention To You

By |Nov 6, 2014|

What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.

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    Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

By |Oct 30, 2014|

How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.

Why Conversation Is Pointless Without A Call To Action

By |Oct 9, 2014|

Chances are, you’ve been involved in a meeting with a client that achieved nothing. Learn simple tips to ensure you avoid this issue, while still guiding your client towards a call-to-action.

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    Have More Effective Sales Conversations with 3-Word Planning

Have More Effective Sales Conversations with 3-Word Planning

By |Sep 16, 2014|

Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.

How Price Anchoring Increases Print Profits

By |Sep 8, 2014|

People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.

Deepening Customer Loyalty with Printed Coupons

By |Aug 25, 2014|

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?

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    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

By |Aug 18, 2014|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

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    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

By |Aug 14, 2014|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

The Most and Least Worthwhile Software?

By |Jul 23, 2014|

In recent NAPL research reports, Web-to-Print has been labeled as both the ‘most useful’ and ‘least useful’ software among print providers. Puzzled? Howie Fenton takes a closer look.