Industry Trends, Thought Leadership

5 Reasons Print Should Be…

Five reasons print is critical to your business marketing mix (and the stats to back it…

October 22, 2013 | 23 comments

Cross-Media, Direct Mail, How-To, Industry Trends

Developing Databases Doesn’t Have to…

One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not…

September 26, 2013 | 4 comments

Direct Mail, Industry Trends

Do You Need Double-Digit Response…

Have we finally moved past the double-digit response rate obsession in personalized 1:1 print campaigns? Is…

July 18, 2013 | 0 comments

Direct Mail, How-To, Industry Trends, Thought Leadership

Selling Direct Marketing: 7 Steps…

Direct marketing provides enormous opportunities and potential for profitability. But becoming a strategic partner for your…

May 30, 2013 | 1 comments

Cross-Media, Delight Your Customers, Direct Mail, Grow Your Business, Industry Trends, Thought Leadership

Direct Marketing: Get Relevant, Get…

The Direct Marketing Association states the response rate of direct mail is more than 30x higher…

May 13, 2013 | 2 comments

Applications, Case Studies, Cross-Media, Direct Mail, How-To

Leveraging a Self-Promo Direct Marketing…

You provide your customers many benefits through your digital print capabilities, but how can you be…

March 20, 2013 | 0 comments

Delight Your Customers, Direct Mail, Grow Your Business, How-To, Thought Leadership

When it comes to Direct…

Written by Dharminder Biharie Business Development Manager Xerox Graphic Communication, The Netherlands Would you like to…

January 24, 2013 | 4 comments