Industry Trends

Three Steps to Creating a…

Three tips when creating a sales and marketing plan for digital print and variable-data publishing that…

February 11, 2015 | 0 comments

Cross-Media, Direct Mail

The Need For VDP

Looking for a growth opportunity? Help your customer's better reach their clients with personalization and Variable…

June 5, 2014 | 0 comments

Cross-Media, Direct Mail, How-To, Sales

How to Create a Successful…

Many case studies used to convince clients to invest in variable data print solutions lack substance.…

April 16, 2014 | 0 comments

Case Studies, Cross-Media, Direct Mail, How-To, Sales

Why Case Studies Can Help…

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented…

April 10, 2014 | 0 comments

Direct Mail, How-To

Mapping Reduces the Barrier to…

Even without extensive databases, marketers can creatively use tools at their disposal to create effective 1:1…

October 8, 2013 | 0 comments

Grow Your Business, Industry Trends

Survey Says - Survival Tied…

Written by: Howard Fenton Senior Technology Consultant NAPL Did you read the press release announcing that…

December 12, 2011 | 0 comments

Automation, Cross-Media, Delight Your Customers, Direct Mail, Grow Your Business

Data Driven QR Codes –…

Written by David Kirk, Manager, Xerox FreeFlow VI Suite Development at Xerox Corporation QR Codes –…

April 21, 2011 | 4 comments

Applications, Cross-Media, Customer Postings, Delight Your Customers, Grow Your Business, Industry Trends, Security

Documents Can’t Defend Themselves!

Written by Natalie Serrato, Technical & Social Marketing at Lytrod Software Have you seen the new California…

April 14, 2011 | 1 comment