Written By:
Karen Serrano
Manager, Customer Business Development
Xerox Corporation
It doesn’t matter where I go or what I read, there’s a common theme – print volumes are decreasing, business is down, people and work are being outsourced. On the flip side, when times are tough is the best time to get creative – you have nothing to lose. For a minimal investment, you can get noticed, bring value to what you’re printing and grow your print business!
All you have to do is think out of the box – literally! Open a box of Specialty Media and let the designer, sales person and printer in you transform a blank piece of paper into something magical for your customer. It doesn’t matter if your print customers are consumers or businesses, there’s something in it for everyone!! For example, that same blank piece of Xerox® FunFlip® paper could be turned into a four-sided, dimensional application that includes an unforgettable collage of photos of someone’s vacation, a corporate retreat, high points of a new product launch, a Shopping Mall’s Calendar of Events for their Food Court tables or a memory of an organization’s conference. The possibilities are endless! Just let your imagination run wild!! The more ideas you come up with, the more your print volume will grow as will your business!! Guides exist to help start the flow of those creative juices.
Specialty media can help you bring new innovative value-add jobs to any business: books and manuals, collaterals, digital packaging, direct marketing, photo publishing and trans-promo to name a few. Are you ready to take charge of your own destiny, generate ideas and make them happen? If so, the increased business you bring can help make the difference between staying in business or shutting your doors and being another sad statistic.
What do you think? Do you have any stories on how specialty paper helped you deliver value to your customer and drive your business too?
