Transactional communications – such as statements and bills – hold recipient attention for 3 to 5 minutes. See how your clients’ can leverage these documents for up-sell and cross-sell opportunities.
In just three years, U.S. production color inkjet page volume will exceed that of digital color toner. What applications will benefit the most from these tremendous growth opportunities?
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
TransPromo documents are projected for a healthy 30.2% CAGR from 2011 to 2016. A recent study found 65% of households prefer to receive printed copies of bills and statements. With the growing prevalence and affordability of high-speed production inkjet lends itself to opportunities in transactional marketing printing.
The TransPromo space is alive and well – are you taking advantage? This Printer Did, Reducing Client’s Statement Costs by 30%
The TransPromo or transactional-promotional space is alive and well – are you taking advantage? A recent report shows that while over 75% of consumers can view their bank accounts online, over 85% choose to continue receiving statements by mail. USPS cites that transactional statements are opened 95% of the time on average, and the receiver spends two to three minutes with each piece. This affords tremendous opportunities to all involved – the print provider, service provider, advertiser, and recipient.
Looking to boost awareness of your company’s capabilities and attract new customers? The Xerox Best-of-the-Best Program can help!
Written by Mary Roddy
Marketing Manager, Premier Partners Global Network
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