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Heidi

Applications, Thought Leadership

The Mad, Mad Disconnect on…

QR Codes get a lot of criticism from naysayers. But when done right, they may be…

March 2, 2015 | 2 comments

Business Objectives, Delight Your Customers, Sales, Thought Leadership

Deepening Customer Loyalty with Printed…

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle…

August 25, 2014 | 0 comments

Industry Trends, Thought Leadership

How Digital Production Is Changing…

How has digital print and a shift in printing technologies impacted marketing strategies? Heidi Tolliver-Walker examines…

June 3, 2014 | 5 comments

Direct Mail

Personalization: Is There an Acceptable…

false

February 3, 2014 | 3 comments

Industry Trends, Thought Leadership

"Should I Stay or Should…

QR Codes are everywhere, from movie posters and direct mail pieces to Taco Bell meal boxes…

January 13, 2014 | 3 comments

Cross-Media, Direct Mail, Industry Trends, Thought Leadership

Personalized URLs: How Well Are…

One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording…

December 11, 2013 | 0 comments

Cross-Media, Direct Mail, How-To, Industry Trends

Developing Databases Doesn’t Have to…

One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not…

September 26, 2013 | 4 comments

Industry Trends, Technology & Solutions, Thought Leadership

QR Codes: More Than Just…

More than half of mobile phone owners in the US have smartphones, and approximately 20% have…

March 4, 2013 | 16 comments

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About Digital Printing Hot Spot

Our goal is to help your business succeed and grow, all while helping you get the most out of your production digital print technology. Xerox subject matter experts, industry consultants, partners and customers from all over the world share ideas, insights and trends to help you stay ahead of the curve in meeting the growing demands of your customers. From new applications and technologies to ways to make your daily operations run more smoothly, you won’t want to miss the information shared on the Xerox Digital Printing Hot Spot Blog.


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