How-To

How To Keep Presses Busy Over Holiday Periods

By |Dec 17, 2015|

Everyone dreads the thought of an idle press. Here are strategies to help you minimize the effects of quiet holiday periods.

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    3 Things Sales People Should Do At Christmas (They Have Nothing To Do With Gifts And Cards)

3 Things Sales People Should Do At Christmas (They Have Nothing To Do With Gifts And Cards)

By |Dec 1, 2015|

While the holidays are often seen as a chance to turn off the presses, here are some strategies to end the year strong and build a solid pipeline for 2016.

Measuring CPA and CLV

By |Sep 24, 2015|

Do you know how to calculate the success of your online marketing? Here’s a look at two important metrics: Cost per Acquisition (CPA) and Customer Lifetime Value (CLV)

Tips on Choosing Paper

By |Sep 2, 2015|

Choosing the right substrate for your next printed piece is as critical as the content itself. Here are some important elements to consider.

Helping your Sales Team Craft a Winning Message

By |Mar 31, 2015|

Does your sales messaging focus on service, quality or competitive pricing? If so, consider changing it. To your customers, you look the same as 98% of the suppliers they deal with. And when this happens, they are forced to choose on price. Learn how to make your messaging stand apart!

Two Online Marketing Mistakes to Avoid in 2015

By |Jan 12, 2015|

The world of Internet Marketing is changing fast with no signs of slowing in 2015. Take your efforts further by avoiding these two common mistakes in the New Year.

How to Have a Successful 2015: Three Practical Tips

By |Dec 29, 2014|

What’s the key to a successful New Year’s Resolution? Simple and practical. Here are 3 resolutions that printing companies might consider setting for themselves in 2015.

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    Why Multi-Channel Printers Should Learn About Productization

Why Multi-Channel Printers Should Learn About Productization

By |Dec 11, 2014|

When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

VAK: How To Help Prospects Pay Attention To You

By |Nov 6, 2014|

What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.