How-To

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

How To Create Engaging Social Media Content

By |Mar 27, 2014|

Having a presence on social media is important, but Is the content you share engaging and relevant to your customers and prospects? Here are tips on HOW to create content that your audience is sure to value.

How Do You Overcome Inefficiencies, Bottlenecks and Waste?

By |Mar 26, 2014|

Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.

Why You Should Avoid Selling On Social Media

By |Mar 20, 2014|

Have you ever experienced a pushy sales pitch at a network event? You probably found it unpleasant and frustrating. Don’t make the same mistake in social media! Here are things you should and shouldn’t be doing in social media.

How To Create Warmer Prospects With Social Media

By |Mar 13, 2014|

If you are like most people, you probably hate cold calling. Good news – there is a better way! See how you can use social media to engage with prospects, build relationships and help drive sales.

Does Your Website Invite Customers or Turn Them Away?

By |Mar 6, 2014|

Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.

Foolproof Method to Profitably Produce Business Cards

By |Mar 3, 2014|

For print providers, business cards represent an opportunity to strengthen customer relationships and probe about other work. But it can also be a low-margin and demanding job with color and registration challenges. See how the Xerox Color C75 and J75 Presses simplify these tasks with automated capabilities.

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    Why Micro-Sites are an Important Sales Tool for Printing Companies

Why Micro-Sites are an Important Sales Tool for Printing Companies

By |Feb 18, 2014|

Your website cannot be all things to all people. If you want to attract highly segmented target markets (who generally spend more), you need to consider the idea of micro-sites. Here are 3 reasons why printing companies should consider this tactic.

The Importance of Calls to Action – the TIM Principle

By |Feb 13, 2014|

Having a call to action is essential in moving customers and prospects to the next stage in your sales cycle. But what does an effective call to action look like? Matthew Parker examines, and looks at 3 ways you can start today.