Do you know how to calculate the success of your online marketing? Here’s a look at two important metrics: Cost per Acquisition (CPA) and Customer Lifetime Value (CLV)
Choosing the right substrate for your next printed piece is as critical as the content itself. Here are some important elements to consider.
Does your sales messaging focus on service, quality or competitive pricing? If so, consider changing it. To your customers, you look the same as 98% of the suppliers they deal with. And when this happens, they are forced to choose on price. Learn how to make your messaging stand apart!
What’s the key to a successful New Year’s Resolution? Simple and practical. Here are 3 resolutions that printing companies might consider setting for themselves in 2015.
When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!
For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.
What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.
How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.