Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.
For print providers, business cards represent an opportunity to strengthen customer relationships and probe about other work. But it can also be a low-margin and demanding job with color and registration challenges. See how the Xerox Color C75 and J75 Presses simplify these tasks with automated capabilities.
Your website cannot be all things to all people. If you want to attract highly segmented target markets (who generally spend more), you need to consider the idea of micro-sites. Here are 3 reasons why printing companies should consider this tactic.
Having a call to action is essential in moving customers and prospects to the next stage in your sales cycle. But what does an effective call to action look like? Matthew Parker examines, and looks at 3 ways you can start today.
Think about your company’s website. Is it engaging? Here are 3 ideas for the type of information you could be featuring…leading to profitable client relationships.
Many websites for printing companies focus on persuading the prospect to ask for a quote. But this strategy can get you the wrong types of clients. 3 reasons why this approach is misguided.
Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)
We continue our look at how using a quadrant model can help you evaluate your business offerings in terms of financial and logistical risks. Today we look at Strategic and Lever Products, and what they can mean for your business.
Think about your company’s website. Does it focus on your business or your customer? A look at why most print provider websites drive away site visitors, and what you can do to fix that.
Does your sales team spend the majority of their time helping customers on commodity-based revenue streams? Read first-hand how this Business Development consultant helped a print provider with a web-to-print solution, moving commodity sales to the web and freeing their sales force to focus on more opportunistic customer opportunities.
Want to get the most out of your business? 3 steps for improving your print business in 2014, and a look ahead to topics we will discuss this year (including optimizing your website, leveraging social media, and much more!)