How-To

Is It Time to Cross-Pollinate?

By |Jul 29, 2014|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?

How To Connect Successfully With Your Prospect On LinkedIn

By |Jul 16, 2014|

Connecting with prospects on LinkedIn the right way will help you build the relationships you want. Learn what are considered ‘best practices’, and what practices will send your prospects running for the hills!

How Linkedin Can Find You The Perfect Prospect

By |Jul 1, 2014|

Finding the right prospects to target on LinkedIn can be challenging. Learn how to master this tactic with 3 simple and easy steps.

3 Rules To Creating A Successful LinkedIn Profile

By |Jun 12, 2014|

With 300 million users on LinkedIn and so many offering services nearly identical as you, standing apart can be tough. Here are 3 rules to ensuring your LinkedIn profile gets noticed and helps you build a better network.

Four Strategies To Sell Variable Data Printing Effectively

By |May 8, 2014|

Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

How To Create Engaging Social Media Content

By |Mar 27, 2014|

Having a presence on social media is important, but Is the content you share engaging and relevant to your customers and prospects? Here are tips on HOW to create content that your audience is sure to value.

How Do You Overcome Inefficiencies, Bottlenecks and Waste?

By |Mar 26, 2014|

Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.