How-To

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

VAK: How To Help Prospects Pay Attention To You

By |Nov 6, 2014|

What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.

Building a Better “Back-up” Person

By |Nov 3, 2014|

Does your company have a sound process in place when training staff to ‘backup’ one another? Learn how you could benefit from adding video tutorials to your SOPs.

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    Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

By |Oct 30, 2014|

How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.

Why Conversation Is Pointless Without A Call To Action

By |Oct 9, 2014|

Chances are, you’ve been involved in a meeting with a client that achieved nothing. Learn simple tips to ensure you avoid this issue, while still guiding your client towards a call-to-action.

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    Have More Effective Sales Conversations with 3-Word Planning

Have More Effective Sales Conversations with 3-Word Planning

By |Sep 16, 2014|

Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.

How Price Anchoring Increases Print Profits

By |Sep 8, 2014|

People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.

How to Increase Your Print Prices Through Valuation

By |Aug 28, 2014|

Showing the value your services bring to customers is critical. Learn tips on how to successfully increase prices and grow margin…while still delivering value.

How To Upsell Your Customers With A Two-Price Offer

By |Aug 11, 2014|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!

Five Steps for More Effective Blogs

By |Aug 7, 2014|

Maximize your blog exposure and leverage your blog as an effective marketing tool with these 5 strategies.