Books and Manuals, Inkjet

3 Innovations Making Personalized Catalogs…

With customized catalogs driving 3-times greater revenue than static catalogs, it's no wonder cataloguers are looking…

June 2, 2016 | 0 comments

Direct Mail, Industry Trends

Do You Need Double-Digit Response…

Have we finally moved past the double-digit response rate obsession in personalized 1:1 print campaigns? Is…

July 18, 2013 | 0 comments

Direct Mail, How-To, Industry Trends, Thought Leadership

Selling Direct Marketing: 7 Steps…

Direct marketing provides enormous opportunities and potential for profitability. But becoming a strategic partner for your…

May 30, 2013 | 1 comments

Cross-Media, Delight Your Customers, Direct Mail, Grow Your Business, Industry Trends, Thought Leadership

Direct Marketing: Get Relevant, Get…

The Direct Marketing Association states the response rate of direct mail is more than 30x higher…

May 13, 2013 | 2 comments

Business Development, Direct Mail, Grow Your Business, How-To

Define Your Target Market as…

One of the best ways to gain an edge in today’s hyper-competitive graphic communications industry is…

April 11, 2013 | 0 comments

Applications, Packaging

Student Uncovers Two Personalized Chewing…

Personalized communications can help your clients stand apart and differentiate themselves in today's crowded and highly…

April 8, 2013 | 3 comments

Cross-Media, Delight Your Customers, Grow Your Business, How-To, Industry Trends, Technology & Solutions

Personalized Video: The Next Media…

Written by Larry Zusman GM, XMPie Video Personalization Business Team XMPie, A Xerox Company With the…

January 3, 2013 | 1 comments

Delight Your Customers, Grow Your Business, Miscellaneous

‘Twas the Night Before…

Written by Xerox and XMPie (with lots of help from Clement Clarke Moore) ‘Twas the night…

December 21, 2012 | 2 comments